Case Study

BOOSTING LEADS FOR BUILDRIGHT

136% more leads, 47% lower cost per lead — with combined SEO + PPC strategy.

CLIENT

Bakhtawar Shabbir

INDUSTRY

Leather Goods Manufacturing

SERVICE

Shopify & E-commerce Growth

DATE

September 8, 2024

LOCATION

Pakistan

LIVE WEBSITE

www.bakhtawarshabbir.com

About the Client

Bakhtawar Shabbir is a fashion and lifestyle brand looking to establish a professional online shopping experience through a customized Shopify store. The client required a modern, user-friendly e-commerce website aligned with international e-commerce standards, offering seamless navigation, an organized product browsing experience, and a smooth purchasing journey. A key requirement was a dedicated Made to Order page to showcase and communicate the custom-order process, making it easier for customers to explore personalized purchasing options and place orders.

The Challenge

The client needed more than a standard Shopify store. The goal was to create a professional e-commerce experience aligned with international shopping standards while maintaining the brand’s identity. A key challenge was developing a dedicated Made to Order page that could clearly communicate the custom-order process and provide customers with a smooth, convenient way to explore personalized products.

The Strategy

I focused on creating a customized Shopify storefront with an emphasis on user experience, functionality, and conversion-friendly design. The strategy included:

1. Customizing an existing Shopify theme to match the brand identity.

2. Designing a clean, modern, and responsive website layout.

3. Organizing products, collections, and variants for easy navigation.

4. Developing a dedicated Made to Order page.

5. Setting up essential e-commerce pages and navigation.

6. Configuring payment, shipping, apps, and integrations.

7. Implementing basic SEO foundations for better search visibility.

The Results

The project delivered a customized Shopify storefront designed to support the brand’s online business operations and customer experience.

A professionally customized Shopify website.
Dedicated Made to Order page.
Organized product collections and variants.
Improved website navigation and shopping flow.
Essential e-commerce functionality configured.
SEO-ready website structure.

Working with Marketing Wali was a great experience. She understood our requirements and transformed our vision into a professional Shopify store. The website design, product organization, and dedicated Made to Order page were exactly what we needed. Her attention to detail, creativity, and understanding of e-commerce made the entire process smooth. Highly recommended!